hello!
I’m Joa
Fashion obsessed. Passionate Stylist. Creative Visionary
Elegance is a question of personality, more than one's clothing.
From international model in Europe and the UK, I’ve collaborated with top brands, shaping my fashion viewpoint.
Childhood dress-up hinted at my future love for design. After studying fashion, I now, as a stylist, blend experience and education to help people showcase their unique style.
“Don’t trade in your integrity for influence.“
hello!
I’m Ajay
Business Instincts Sharpened. Market Gap Filler. Entrepreneurial Trailblazer.
Spotting opportunity in every stitch, weaving innovation with every thread.
Born with an entrepreneurial instinct, I’ve always been drawn to market opportunities.
Through the years, I’ve launched ventures, not just for profit but driven by passion to fill market gaps. My successes reflect my dedication to understanding and meeting marketplace needs.
About Bothways:
Born from the combined visions of Joa, a seasoned international model, and Ajay, a keen entrepreneur, Bothways stands at the intersection of global fashion trends and market-driven innovation. Joa infuses our collections with insights from Europe’s premier fashion hubs, blending international flair with our unique South African touch. Meanwhile, Ajay’s strategic acumen ensures our designs not only resonate with style but also answer market needs. At Bothways, we don’t just offer clothing — we champion gender-neutral, sustainable fashion that balances comfort, quality, and affordability.
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“All little girls should be told they are pretty,
even if they aren’t.”
Contact
Special Design Inquiries:
Shopbothways.com
Joa(Designer): 0614999283
Ajay(Manager): –
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